insightsLowrance’s Insight GenesisTM is a Cloud-based service that allows boaters to create custom contour maps and sonar logs by using sonar recordings from Broadband Sounder™ and StructureScan® sonar imaging transducers. Simply activate the sonar logging feature on any HDS unit, record the data to an SD card, and upload the file to the Insight Genesis server, where it is converted into a map. Once complete, an email notification is sent and the chart, along with its related sonar log, can be viewed for free. Downloads of the Insight Genesis maps can also be purchased on an individual-map basis or through an annual subscription service.